echo

Lean Design

Hate. Agitation. Fascist rhetoric. Fake news. Echo chambers. Bubbles. Pink washing.

It’s terrifying.
But defiantly not hopeless.

echo is our design response to the shift to the right in society and the increasingly toxic use of social media. The media consumption assistant encourages critical thinking and makes news tangible in relation to the user’s own reality.

Test the prototype

The concept is simple: guided news reading. With echo, you can ask context-based questions and receive answers relevant to your own life. Whether on your smartphone, through audio, or video – the three modes help you capture content quickly. Understanding comes through the follow-up core questions, which actively build media literacy.

A simple quiz captures the user’s personal context to tailor answers precisely to them, while remaining general enough to avoid collecting overly personal data.

This makes echo a valuable contribution to a healthy democracy and strengthens political education across the wider population.

At the NEULAND Award, echo was recognised for its clear focus on political opinion formation and its accessibility for a young audience. The jury highlighted the app’s consistent design approach tailored to this target group and its striking visualisation of the diversity of individual opinion-forming processes. They also praised the neutral concept, which helps young people find their own position in politically uncertain times.